Susan Brophy Down
Author
Language
English
Formats
Description
Go ahead, buy it. You know you want it...How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped...
Author
Language
English
Formats
Description
"A Founding Father of the United States, Thomas Jefferson once wrote that a free press is important to a functioning democracy. In other words, without critical and reliable press, a society and government cannot be held to account. This engaging book takes a probing look at what press freedom and censorship means, as well as where people find information, who owns and controls the press in a "free world," and what makes good, reliable journalism"--...
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